Branding
Logos and brand identities I have designed for clients, along with the thinking behind each one.
Room III
Bear & Bee Productions
The production company is named after the two nicknames of my daughters, Bear and Bee. My younger daughter, whose nickname is Bee, had purple glasses, which brings her identity into the logo in a fun way. The size of the bear and the bee sitting on the bear's nose show their sibling order.
Talky Talk Show
Talky Talk Show is an edutainment series for kids that blends educational episodes with behind-the-scenes bloopers. The logo uses my daughters' favorite colors and a playful, slightly offbeat style that reflects the show's lighthearted spirit.
Butterfly Ink Publishing
The publishing company asked for a butterfly and a representation of ink. The company's brand color is orange, which often represents creativity, energy, warmth, and positivity. The final logo uses a butterfly silhouette, with dots for the antennae connecting to the dot of the letter i.
Everything I Did Wrong in My 20's
Everything I Did Wrong in My 20's is a YouTube series about a woman going through self-discovery, produced by Butterfly Ink Publishing. The show's creator asked for the word wrong to be pink and look somewhat handwritten, with several outlines. The logo was cleaned up to resemble journal writing.
Messenger Ministries
Messenger Ministries represents a missions-focused ministry. The brown double S represents the roads many missionaries have traveled. The blue represents the gospel, Heaven, the Holy Spirit, and living water in the Christian faith.
Faith Family Church
The logo for Faith Family Church was designed to be simple and to include a symbol of the cross. The letter F doubles as a standalone icon and a cross.
Daughters of the Well
Daughters of the Well asked for a logo for their ministry that included droplets and a crown. The illustrated crown uses droplets of water as its jewels, representing the water in the well.
Le Soap Chef
This logo was created for a company that makes handmade soaps that resemble foods. The concept was to combine food and soap. Bubbles surround the logo, and a chef's hat sits over a bubble that replaces the O in the word soap.
Pure Natural Blends
The concept was to create a brand identity for an African American woman-owned company that makes natural body care products with plant-based ingredients. The varying browns of the petal shapes represent the many shades of brown in the African American community, the yellow center is the owner's favorite color, and the green name represents the stems of plants.
Home Link
Home Link is a home education group providing academic and extracurricular classes for students in grades K-12. The logo represents the various subjects Home Link provides.
Aspire Health Education
Aspire Health Education Consultants, a company that provides education for nurses and medical staff worldwide, wanted a logo that used a globe and a stethoscope.
Smokin' it Up BBQ Crew
The concept for the BBQ Crew logo brings together grilling utensils, fire, and a grill. The logo is used on a variety of product labels for BBQ rubs, as well as on t-shirts and aprons.
The Stitch Group
The Stitch Group's logo is a concept design that represents the flipped stitching on the inside of clothing. The group is made up of people who love to sew.
The Popcorn Folks
The Popcorn Folks needed a logo for their family popcorn company that represented their slogan, "It's on and poppin'!" Yellow and red suggest food, and the popping action of the popcorn is illustrated.
MOPS Edwardsville
MOPS (Mothers of Preschoolers) in Edwardsville, IL needed a logo that combined the MOPS logo with the town name. Adding kids to the town name was a simple way to bring the two together.
